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1. Market and Consumer Research |
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Gain an independent and deep understanding of your potential consumer's values, attitudes, desires, needs, fears, hopes, wants, etc. using proven quantitative and qualitative research methods. Including eye-tracking, taste testing and behavioral studies. [ more] |
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2. Brand Analysis and Planning |
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Determine your brands' strengths, weaknesses, opportunities and threats; create an integrated marketing and/or branding plan to provide greatest leverage and long-term growth. Critical step prior to requesting funding and budget allocation. [ more] |
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3. Strategic Brand Positioning |
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Uncover target consumer, reveal key brand benefits and define positioning statement to ensure that packaging design stance, label graphics, product naming and other core packaging elements are appropriate and relevant. [ more] |
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4. Brand Identity and Design Uniformity |
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Logo/trademark design and production services to develop an unique brand identity system that established graphic design standards and promotes a cohesive visual image across all marketing and primary communication assets. [ more] |
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5. Packaging Design and Label Graphics |
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Comprehensive evaluation and creative exploration to design compelling consumer packaging that builds awareness, conveys key brand benefits and motivates consumer sales. [ more] |
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6. Brand Extensions |
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Creative and packaging design and production services to develop line extensions for an existing branded product line. Simple solutions that work for differentiating assorted product flavors, container sizes/shapes, and new formulations. [more] |
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7. Corporate Assets |
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Development and creation of marketing and sales support materials that reinforce and support the brand message (ex: B2B & B2C web sites, e-newsletters, blog, brochures, displays, signage, etc.) [ more] |
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| Start a conversation with us here |
From the Hudson Valley region of NY, we see things a bit differently, and that's why it is important that every great branding initiative start with a good conversation.
On the left is a list of our branding services and the results you can expect. Check off those of interest to direct our discussions and fill in the contact form below. We are anxious to share our insight and to discuss strategies that may help improve your brand development and product marketing efforts.
From the Hudson Valley region of NY, we see things a bit differently, and that's why it is important that every great branding initiative start with a good conversation.
On the left is a list of our branding services and the results you can expect. Check off those of interest to direct our discussions and fill in the contact form below. We are anxious to share our insight and to discuss strategies that may help improve your brand development and product marketing efforts.
Or speak with a brand strategist right now:
(914) 736-3142 M-F 9-5 EST
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