Lime Daddy Key Lime Soda
To appeal to the large teen market, a local Pepsi-Cola bottler decided to introduce Lime Daddy, a lemon/lime flavored soda. A fun and funky design was created to attract the young audience. The green label has a strong brand logo to enhance the products unique flavor and hip identity. The item was packed using a standard Pepsi bottle to gain equity from a major brand.

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