Arcanna provides strategic marketing and consumer packaging research services in NY and across the entire United States for a wide range of client needs. We specialize in Qualitative Research and Ideation Sessions that address a client’s specific objectives.

Our integrated approach to strategic marketing and consulting is guided by the smart minds and expertise of senior level marketing professionals who listen to the customer, extract meaningful insights, and deliver relevant action-oriented results.

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We employ a flexible multi-phase process for Ideation/Brainstorming for new product positioning and name development. The process is comprised of 3 phases: Planning, Ideation/Brainstorming Session(s) and Reporting. It is based upon Creative Problem Solving 6 step model: Objective Finding, Fact Finding, Problem Finding, Idea Finding, Solution Finding and Acceptance Finding.

The purpose of Planning is to clarify objectives and relevant issues. All background information is reviewed to customize stimuli for the Ideation Session. The duration of the Ideation Session can be anywhere from half day to 2 full days or longer depending upon the scope of the project and may be conducted over an extended period of time

Arcanna compiles the information generated from each session into a concise and logical Report document which is issued within 1 week of the brainstorming session. Next steps often involve further brainstorming of the ideas with regard to actionability and/or creation of written concepts for evaluation