Foodtown String Cheese Store Branding

All Natural String Cheese

Current packaging design did not accurately target the end consumer. Foodtown wanted to improve the identity of the item to reach a younger audience and communicate health benefits. Arcanna employed bright, fun colors and stylized descriptive text with a free flowing form as a window to highlight the product and show texture. A “high in calcium” banner was added to promote nutritional values and increase parental appeal.

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