Tanqueray Vodka and Gin

Tanqueray Vodka and Gin Brand

For a national importer of premium wines and spirits, maintaining the integrity of the brand is a major concern when a new product is introduced. These festive holiday gift boxes had a "shadow" of the bottle inside. The package was designed to simulate a translucent box to allow the brand identity to ring through to the consumer. The mottled design elements aided the holiday theme and added value to the spirit.

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