Steve is the energetic and assertive force behind Arcanna's strategic planning and brand positioning. His marketing insights and IT experience span several disciplines including package design, software development, ecommerce and digital media. He is a respected consultant, guest speaker, holds many industry awards and has helped solve business challenges for PepsiCo, Adobe, Foodtown and other national brands. Steve is currently leading the Salad Bowl Branding initiative to help food and beverage brands fine tune their marketing message to attract America's changing cultural demographic.
