Steven
C. Frissora is the energetic and assertive
force behind Arcanna's strategic planning and
brand positioning. His multi-cultural insights
and marketing experience span several disciplines
including package design, web development and
digital media. He is a respected consultant,
guest speaker, holds many industry awards and
has helped solve business challenges for PepsiCo,
Adobe, Foodtown and other national brands.
Mr. Frissora is currently leading the Salad
Bowl Branding initiative to help food and
beverage brands fine tune their marketing message
to attract America's changing cultural demographic.