Steven Frissora

Official Guest Speaker
NASFT
Javits Center, NYC

Bearing the torch that lights the way

Steven C. Frissora is the energetic and assertive force behind Arcanna's strategic planning and brand positioning. His multi-cultural insights and marketing experience span several disciplines including package design, web development and digital media. He is a respected consultant, guest speaker, holds many industry awards and has helped solve business challenges for PepsiCo, Adobe, Foodtown and other national brands. Mr. Frissora is currently leading the Salad Bowl Branding initiative to help food and beverage brands fine tune their marketing message to attract America's changing cultural demographic.